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our website is a part of your marketing investment; your business show window in the cloud, presenting your brand, business, products and services portfolio. Today, online readers use specific keywords while Googling to get certain information about any product, service, or particular business. The results that Google shows up related to the specific keyword are under the algorithm-based ranking and ranking your website on top Google results.

So If you’re looking for business growth online, SEO or search engine optimization is your crucial strategy. Search Engine Optimization ( SEO)  plays a catalytic role in ranking your business online on top search engine results, bringing quality search traffic to your website and delivering the bottom line.

Today business is all about marketing, and SEO ( On-page SEO, Off-page SEO and technical SEO) is an integral part of online marketing. However, in this post, we will focus on ” On-Page SEO “, also called ” On-Page Optimization”, and begin with a basic understanding of Google’s functioning.

Google is almost synonymous with the internet today. Its endeavour to create the most innovative search engine keeps changing the algorithm to get a complete hold on understanding new content appearing online every hour. And that is where on-page search engine optimization (SEO) comes in.

On-page SEO helps Google understand your website better, improving your rankings and leading to more organic traffic. Keeping that in mind, let’s look at on-page SEO best practices are prevailing online.

Optimize Your Webpage URL – A priority Factor

Google always looks up URLs to understand all about a webpage and its content. One must include a  primary keyword aligned more towards the left in your URL to help search engines, and readers understand the content of a page. Actual words are always a better bet. The URL structure should be short and sweet, with hyphens between the words.

Optimize Meta Descriptions and Title Tags

Title tags and meta descriptions play a significant role in whether an online reader/customer clicks on a listing in the search results. Optimize both to ensure a higher CTR ( Click through Ratio) and obtain more traffic. The latest updates on an algorithm will help CTR if your title is good ( as per the rule book). Listed below are the best practices for the optimization of your meta description.

• Placement of the primary keyword near the beginning of the title ( around 55 or 60 characters only)
• Avoid all caps in your title tags.
• Give each page a unique title.
• Write clear, compelling titles that readers want to click on.
• Include the primary keyword in your meta description. Keep the meta description to 155 characters and make it compelling and attractive.

On-Page SEO: You must focus on headers and subheaders

H1, H2, and H3 tags, multiple titles, and subheaders on any web page make it reader-friendly content, keep them engaged, and help Google understand the intent and scope. When crafting headers, use the primary keyword in at least one or two H2 titles.

Content is King – So Write only for Your Readers

Giving solutions to your readers is the core of every good story. Avoid long sentences and paragraphs. Integrate the target SEO keyword naturally throughout the page.

Align content with search intent because your reader’s interest comes first. Incorporate stories and emotions to instigate readers’ interest. A good writer can enhance your on-page SEO efforts. When you invest in good content for your landing pages, the readers will be more engaged.

Application Of Target Keywords and Keywords Density

Ensure the presence of your target keywords within the first 100 words. It signals  Google that it’s the primary topic of your page and tells readers they’re in the right place. There are no defined hard and fast on-page SEO rules about keyword density; your target keywords should appear naturally throughout your post. Use the keywords judiciously and never overuse them.

Readability and Search Intent – The Secretes of a Good Content

The readers and Google both like readable text, and it is easier for them to understand the content, which results in more engagement, less bouncing chance and a positive factor the SEO.

On the internet, we usually come across  four types of search intent:

• Informational: When readers are looking for information.
• Navigational: When readers are trying to find a specific page.
• Commercial: When readers are researching to make the purchase.
• Transactional: Readers want to buy something.

Titles that have words like how ways indicate informational search intent. On the contrary, words like” best” and “top” reveal commercial intent. So it is essential to design content that satisfies the purpose of the readers. A simple way to understand the meaning behind a particular keyword is to look at the search query’s first page of the results.

Go for Internal Page Links

Alongside internal links, you must have a few outbound links, connecting with famous sites with high domain authority, and Google appreciates the outbound links as that benefit the readers only. It helps Google to understand the relevance and relationship between the different web pages on your site. It also provides an excellent experience for any website reader to discover more about your content, like case studies and blogs, resulting in minimizing bounce rate and maximizing conversion rate.

Last But Not the Least – Image Optimization

Content with only text is pretty dull, and your readers may not appreciate the “text wall”. To make it reader-friendly, you must create a range of good visuals, images and infographics. But ideas must be optimized before incorporating them into your content, including compressing the image and using descriptive file names with words separated by hyphens. Incorporate text into the image alt tags, with keywords occasionally included. The alt text helps the search engines understand the image.

If you are the website owner, ensure you have the basic knowledge of on-page optimization. Either do it yourself or have a designated in-house employee or a professional agency handle this aspect; otherwise, your online marketing investment goes waste. It would help if you had better organic search engine rankings and On-Page SEO matters. Create your web pages with these elements in mind, and you’re right on your way to a better online performance in terms of quality traffic and ROI.